This blog started as a way to teach people how to raise their voice above the general noise of the crowd. And to do it in a way that generated revenue, so it was self sustaining.

See, about a year ago, I was actively following a particular topic online.

Over time, it seemed like the general direction of the discussion was starting to lead people down the wrong path – there was more and more misinformation popping up and nobody was raising their hand to say, “yo, that’s crazy, you’re getting it super wrong!”

It wasn’t just random commenters that were getting things wrong, it was some of the loudest influencers in the topic space. Influencers who get millions of visitors and thousands of comments every time they post something new. Kind of intimidating.

Not only intimidating, but hard to talk over. I mean, how visible is a random comment on a page with thousands of voices, or an email to a generic account when tens of thousands of emails are heading there each month?

But I did want my voice to be heard, because I didn’t just vaguely disagree with some of the stuff being said, I really disagreed. I thought that some of it was just plain wrong. Even more, I thought that the right information could actually help a lot of people. 

Disagreeing with the big, loud, important voices in my topic space was the seed that would ultimately grow into this blog.

I tried to squeak my voice into the discussion via a couple of small ways at first – some posts on reddit, a couple back-and-forths on topic related forums, things like that. But I pretty quickly reached the limit of how much voice I was actually able to have.

One of the problems, especially on social based sites, was that I was disagreeing with people and ideas that were big in the community.

Wrong or not, they were “established.” Which – in the magical land of the internet – is often just as good as being right, from a popularity standpoint.

That fact, combined with the ability to “dislike” or “downvote” creates a pretty tall wall to scale when you want to introduce contrary points of view into the stream of discussion. 

So, I decided that the best way to move forward was to start my own discussion. The powerful part of this solution is that while people who don’t want to participate are free to avoid visiting, they are not able to hide the discussion from people who do want to participate. That’s a pretty big deal.

So, I did that. I built a blog, grew it, and gained a voice. I’m still doing it. And you know what? It’s going pretty well. I have a good audience, I’m having fun, and I’m actually making some money doing it.

Blog Reactor is Born

Along the way, I figured out that I had actually learned a lot of really useful information about starting a blog, building it from nothing, and turning it into a platform with it’s own reach, voice, and income stream.

The income part was kind of surprising. I mean, I hadn’t planned to make any money from the start, and it was still working pretty well. I started to pay attention to the fact hat a lot of people are actually making a living doing the blog thing, and – more importantly – that it’s not that hard to do it.

In fact, I realized that most people – with a little bit of work and some pointers to get them started with the hard stuff – could probably do the same thing.

See, setting up a blog is a lot like starting any other business. There’s some key things you have to know, and some specific steps you should follow. It’s kind of formulaic – do this, don’t do that, etc.

Well, heck – said I – I’ve figured that stuff out through trial and error while I was building my first blog. I bet people might be interested in that.

And, poof! BlogReactor was born.

How This Place Works

Parts of this site are pretty organized, like The Core, and are designed around a step-by-step formula to help you get a blog hosted, growing, and generating some revenue.

Other parts of this site are written as support material to the organized places. You’ll find quick definitions and small topics, very specific discussions on bigger issues, and some truly epic long-form articles on the more philosophical and “big picture” type concepts involved in running a successful business.

Here’s some basic stuff you should know about the site and the way we approach the whole build-a-blog-for-fun-and-profit topic.

  1. Honesty is the best policy, so I’m going to be honest with you as I explain things. If something was expensive, but I had the money and didn’t really investigate a bunch of cheaper options, I’m just going to tell you. If I try an ad campaign that works super well (or fails amazingly), I’m going to describe it from beginning to end, without omitting the “key” step(s) that would make it hard for you to do on your own. That’s a good general rule to keep in mind for the whole site – there are no hidden corners. You get the full story.
  2. While it’s impossible for me to cover every teeny tiny detail, I’m going to try and cover everything that I think is actually important.
  3. I’m telling the truth when I discuss about my base knowledge and starting conditions as related to starting and running a blog. There’s a couple of really basic things I started out knowing, and whole load of things I had no idea how to do. Despite this lack of knowledge, I managed to do it anyway, and learned what I needed along the way. That should be an empowering fact to you, because – you’ve just got to believe me – if I did it, you can definitely do it.
  4. I had a decent budget when I started this project. I’m not rich or anything, but from the beginning I was able to start with a kick-butt host, get some real email hosting, and buy the good WordPress plugins instead of using the second rate free ones. I was able to spend a little money when I thought it was important, and that made things much easier. I’ll come right out and tell you when I think a commercial product is the worth the cost, and I’ll also tell you when I think you can get away with a cheap fix.

So that’s kind of what this place is about and how it works. It should be enough to get going, and that’s what I want to do – because that’s where all the cool stuff is.

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