The Core

The Core

On this page, you’ll find our best laser-focused guides to getting your site up and running the right way.

Dig into our winning formula with the links below and you’ll be a superhero ninja in no time. Hatori Hanzo sword not included.

Creating WordPress Categories: Building Some Scaffolding

I’ve spent the last few days putting together a road map of content I want to write.  I have a good idea where to start with the actual pieces...

How to Start a Blog: Step 2 – Budgeting. How Much Does it Cost...

In Step 1 of "How to Start a Blog", we learned that it's in our best interest to approach starting a blog like we're starting a business. Like...

The Journey Begins

This blog started as a way to teach people how to raise their voice above the general noise of the crowd. And to do it in a way that generated revenue, so...
Starting A Blog Step 5

How to Start a Blog: Step 5 – Your WordPress Theme & Plugins

Once we have our blog's back end set up with some rockstar hosting, we can do the last technical step before taking our blog live - setting up a great theme and...

How to Start a Blog: Step 4 – Setting up Your Blog’s Back End

Now that we've come up with our topic, figured out how much everything is going to cost, and actually rolled up our sleeves to prep some great content, it's time to set...

How to Start a Blog: Step 1 – Choose A Great Topic

If you're starting a blog, your first job is to choose a great topic. Maybe you've already picked a topic. Cool. In that case, maybe you're ready to move...

User Engagement & The Importance of Telling Great Stories

Running a blog is kind of a ballet. It integrates a lot of different tasks into the creation of one final product. There's some technical knowledge to get the...

Some Things I Know

Let’s take stock of what I knew going into my first blog project. That is, if I’m going to start a blog from scratch, what does “scratch” even mean? 

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