The Core

The Core

On this page, you’ll find our best laser-focused guides to getting your site up and running the right way.

Dig into our winning formula with the links below and you’ll be a superhero ninja in no time. Hatori Hanzo sword not included.

How to Start a Blog: Step 1 – Choose A Great Topic

If you're starting a blog, your first job is to choose a great topic. Maybe you've already picked a topic. Cool. In that case, maybe you're ready to move...

User Engagement & The Importance of Telling Great Stories

Running a blog is kind of a ballet. It integrates a lot of different tasks into the creation of one final product. There's some technical knowledge to get the...

Figuring Out What to Write About

Having an Idea vs Having a Voice When it comes to content creation - not content writing, which is different - I’m a little lucky.

Writing Great Content

We need to talk about content.  How to create blog content and how to write blog content. Those may sound like they're the same thing, but they're not.

Creating WordPress Categories: Building Some Scaffolding

I’ve spent the last few days putting together a road map of content I want to write.  I have a good idea where to start with the actual pieces...
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Some Things I Don’t Know

I’ve written a piece that summarizes what I knew going into my first blog building project, and now it’s time for the evil twin, which I’m creatively calling “What I Don’t Know.” 

Some Things I Know

Let’s take stock of what I knew going into my first blog project. That is, if I’m going to start a blog from scratch, what does “scratch” even mean? 

The Journey Begins

This blog started as a way to teach people how to raise their voice above the general noise of the crowd. And to do it in a way that generated revenue, so...

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